Conceptualized for a telco pitch, this campaign idea has a purposeful mission to provide data for all underprivileged children in Malaysia. Still open for any telco brave enough run it.

Nods to MILO’s "strength" heritage and how we swerved a sugar backlash with cultural swagger. A bold example of how to pivot a compromised narrative with mischief and meaning.

A spec campaign for Sourcy, a Dutch mineral water brand. Blending crisp hydration with conscious giving, designed for cultural impact. See how one bottle can spark a deeper story.

Meet our homegrown superfan. In the face of a nationwide price-hike crisis, we revived brand love with a unique voice. See how we turned the tide by hacking the influencer game.

On World Children’s Day, we gave children seats at the Parliament. A platform to demand real change. Driven by real images. Defined by real issues. Their voices, photos and rights in full frame.

In a world of short attention spans and scroll fatigue, we created a gloriously awkward, dead-pan dance with a quirky song. Built around U Mobile’s unmemorable and forgettable end tune.

The OG business search tool. We brought back its cheeky, literal listing combinations and gave them an AI-powered facelift. Proof that great ideas and craft always outlive the medium.